Dynamic SEO Header

The Avalon theme allows you to easily change the header logo display using an image or text. Regardless of your selection, the header is rendered in an H1 tag on your home/front page and is reduced to a styled span tag on subsequent pages. This gives your site maximum SEO advantage.

Although there are many important things to consider about SEO (outside the scope of this article), many high paid and well-versed SEO analysts will tell you that H1 tags are one of the most important aspects of your markup. When it comes to the way Google, Bing, and other popular search engines
index your content, you want to be constantly aware of your page structure.

When writing a post in WordPress a few key things to think about are:

  • Document Title
    • The window title that appears in your browser’s chrome (in the document <head> tag
  • H1 Page Titles
    • The first H1 title in the <body> tag
  • Source Orderliness
    • The order at which content is delivered. Google supposedly stops indexing after a certain point in a document, so get your main content started in the document <body> tagas soon as possible.
  • URL Structure
    • The relevance of the URL structure to the content e.g; yoursite.com/music/albums/artist-name.html
  • XHTML Validation
    • Properly closed tags are less work a search engine spider has to decode and ensures your content relevance.

 

The illustration below shows the Avalon theme structure with no styles applied. The header logo is bypassed, instead using the actual article title as the first H1 heading in the document.

 

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